Digital Asset Management involves more than just storing images in a neatly organized library. When it comes to managing a brands logo and media, there are all kinds of legal and financial issues to take into account. What if the wrong rights for an image have been bought? What if it isnt used according to the contract? Rights claims can be astronomical, but the negative publicity is free.
A Digital Asset Management or Brand Asset Management system, as software vendor Vyre calls it, helps marketers to use images in the right way. In the video below (opens in a new window), the Sales and Marketing director and the head of Professional Services from Vyre explain how a Brand Asset Management system can ensure media are always used as they should be.
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