If Apple Made Water

Apple doesn’t strike us as a company with a particularly good sense of humor, but they’ve got this going for them: they’ve got a pretty consistent brand image. Instantly recognizable. Clean, smooth, glossy – every new Apple gadget is guaranteed to send the brand’s fans flocking to the stores. If Apple sold water, this is definitely how they would market it. And we would probably buy it, too. Pity Steve Jobs is no longer around to introduce the new product…

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