Apple doesnt strike us as a company with a particularly good sense of humor, but theyve got this going for them: theyve got a pretty consistent brand image. Instantly recognizable. Clean, smooth, glossy every new Apple gadget is guaranteed to send the brands fans flocking to the stores. If Apple sold water, this is definitely how they would market it. And we would probably buy it, too. Pity Steve Jobs is no longer around to introduce the new product
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