The most important word in marketing is new. Or, in some cases, NEW!
The latter certainly applies to the iPhone. Of course the new model is better, more beautiful, faster, and cooler than the one before. American comedian Jimmy Kimmel decided to test this theory and gave people a glimpse of the new iPhone 5 that really was the current iPhone 4S. And yes its way better, thinner, faster, and, strangely enough, both lighter and heavier. Looks like Apple know what theyre doing.
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