Twitter’s Got a Brand New Bird

Trouble keeping up with your own company’s constant re-branding? Rely on Twitter to give you a little extra work. The microblogging site has updated their logo. Before, the site carried multiple logos: the little bird, the lower case ‘t’, as well as the full name of the site in that particular Twitter typeface. From now on, however, the bird is the only symbol of Twitter. The logo has been streamlined and is based on three sets of overlapping circles (representing interlinking social networks). On the company weblog, the rebranding is described – somewhat circularly – as:

 Twitter is the bird, the bird is Twitter.

Visit the Brand Guidelines page for some more information on how to display the logo on your website and marketing content. Twitter would like you to use it in exactly the right way.


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