Left and Right Brain Marketing Styles

Marketing Resource Management is the ideal combination of the left brain and the right brain functions, we tend to say. The left brain provides the structure and management required for the cool organizational aspects of Marketing Operations, while the right brain comes up with that killer punchline or guerilla campaign.

But if you take a look at this infographic by Marketo, you’ll see that marketing styles differ too. Left-brained marketing uses rational arguments in ads (great savings!), while right-brained marketing sells a story or a feeling. Similarly, left-brained marketers are more likely to track results and assess the effectiveness of their campaigns while right-brained marketers claim that ‘marketing is an art, not a science’.

Of course, the ideal marketer has a bit of both: creative ingenuity and strategic insight. Which one are you?




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