As marketers, we spend an enormous amount of time focusing on on demand creation, customer acquisition, and very little time is spent on optimizing the processes that exist within the marketing supply chain. Says Mike Perez, VP Marketing and Business Development at NVISION. And thats a shame, because its exactly this area of Marketing that can make Marketing departments run smoothly if everything is arranged properly.
In this video, Perez addresses the necessity for getting control over the Marketing supply chain: A poorly managed supply chain can have a negative impact on your brand, and your budget. But a Marketing Operations improvement project should not be conducted in isolation its exactly its cross-business nature that makes that it deserves attention from beyond the marketing department. A senior Marketing Executive or CMO must be involved in the process. They must reach cross-functionally within their organization and involve Operations to the CFO, according to Perez.
The results? Reduced operational costs by 20 to 30%, and a reduction of time-to-market by 35%. Worth taking a look at, then: .
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