Sometimes its good to remember that marketing while of course a deeply creative profession and a source of operational challenges is about persuading people to buy things. The key to happiness lies in buying this product, advertising tells us, and sometimes we tell ourselves that. While having money does not necessarily make you happy, spending it in the right way can.
Take a look at this lovely infographic by Ravi Iyer, which shows that buying experiences makes people happier than buying products. Going skiing, going to the movies or reading a book is more satisfying than buying new things. So how are you going to spend(!) your free time this weekend? .
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