Marketo: Rapid Adoption of Spark

Marketing automation provider Marketo has revealed its Spark product has earned an impressive adoption rate among small and medium businesses. With a growth rate of 110% month-on-month since its launch back in September, this adoption shows a willingness among small businesses to seek the competitive advantages offered by marketing automation.  

The company claims it now has over 100 customers using the product. The company also recently doubled the Spark sales team to support the swiftly growing small business channel.

Bill Binch, senior vice president of sales at Marketo, commented:

The amazing thing about Spark is that customers are buying it fast, in a sales cycle that is less than one week. This is a huge testament to the trust and confidence that the market has placed in Marketo’s leadership.

Marketo claims to be the fastest growing provider in Revenue Performance Management (RPM). The company was absent from this year’s Gartner’s MRM Magic Quadrant, but if it continues to grow at its current pace, it may well enter the playing field next year.


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