Applied Marketing Technology

Heres a new take on the term Marketing Technology. Softdrinks giant Coca-Cola came up with a new, interactive vending machine, that wants you to work for your coke. No, really. It wont cost you any money, but you wont get it for nothing. The machine uses motion detectors to judge your dancing skills. If it doesnt like what it sees, youre dismissed like a contestant in a talent show. If you do the Coca-Cola dance right, you get a reward. .

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Author:Marketing Governance

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