MRM According to BrandMaker

‘It’s not the easiest time to be a marketer – but it’s not  the hardest either.’  A new marketing automation software vendor video, by BrandMaker this time. The German-based company focuses on the ‘do more for less’ approach to Marketing Resource Management. To BrandMaker, MRM is ‘the clever use of information and technology to manage marketing workflows, brand assets, communication activities and service providers in ways that save money and shorten time-to-market.’ Their video certainly makes it all look very easy.
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