An In-Depth, Participatory Research Into Marketing Resource Management and Thai Retail

We take our work serious. If somebody asks, ‘What does Marketing Resource Management look like in Thailand?’ we just have to go there to find out ourselves. We conducted an in-depth study of local marketing strategies. The preliminary results suggest a remarkable standardization of retail strategies and communications, paired with a highly flexible and adaptive approach to demand. The raw data can be found below, compaired and contrasted with MRMLOGIQ‘s publication Marketing Resource Management: The Noble Art of Getting Things Done in Marketing. Efficiently.

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Author:Romek Jansen

Chief editor at MarketingGovernance.com. Founder of MRMLOGIQ.

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