MRM According to SAS

‘You need a 360-degree view of each customer to understand which offers and interactions will be relevant, timely and profitable. Get it wrong and you could be seen as noise.’  In this new software vendor video, SAS Software takes a different approach from the vendor videos featured here so far. Where for example Aprimo and BrandMaker explain MRM from an analytical perspective, SAS takes a more consumer-centered approach. If you know what your customers want, you can better serve them with relevant messages. While data analytics is a crucial part of MRM no matter how you look at it, it’s also a good idea to keep in mind what you ultimately want to achieve using your metrics and data.
.

.
.
.

Tags: , , , , ,

Comments are closed.