SAS Software takes a different approach from the vendor videos featured here so far. Where for example Aprimo and BrandMaker explain MRM from an analytical perspective, SAS takes a more consumer-centered approach. If you know what your customers want, you can better serve them with relevant messages. While data analytics is a crucial part of MRM no matter how you look at it, its also a good idea to keep in mind what you ultimately want to achieve using your metrics and data. .
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