Who Wins at Advertising?

Everybody knows the Superbowl isnt really about football its about the commercials. (And of course the half-time show. You never know what might happen trailers for commercials being broadcast in anticipation of the big day. But you dont just want your 90 million-strong audience to watch these commercials, you want them to talk about them. Online, preferably, on Twitter, so you can measure how often people talk about your brand.

Weve discussed the value of social media here beforeBrandwatch did just that, and created a great infographic of it afterwards. See how the major advertisers scored on the social scale how often were they mentioned in tweets, and was the overall sentiment positive or negative?

Click the image to go to the interactive chart.

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Author:Marketing Governance

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