Marketing Governance

Elements of user interface that you control are vital to the success of your marketing platform adoption & ROI.  You are developing the materials in order to be a simple, effective shortcut for your marketers while you provide them a healthy freedom within a framework.  Your goal is to make available a path to success in record time.  Saving your participants time will save your budget.  Making the items easy to navigate and locate will be one of the top contributers to user adoption success.

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If you are going to deliver Operational Marketing Excellence in your business you need to get your technology implementation right.

Here are the top 10 critical moves you should make.

Efficient marketing supply chain management will deliver significant financial results, as well improving collaboration amongst the marketing department, its internal customers and the suppliers of marketing services.

If you want to know more, watch this video.

An all too common misperception is that marketing asset management (MAM) and distributed marketing management (DMM) platform technology is only for the “big guys,” the large companies with huge budgets, but it’s not. It’s a statement Saepio makes in their white paper ‘Only for the big guys?’.

Understandably, solution providers (Saepio included) often emphasis their power brand clients in webinars, case studies and sales presentations.  But if your company doesn’t fit the “big guys” definition, don’t overlook the benefits DMM can deliver for you.  In fact, if Small and Medium Business (SMB) describes you, you may derive more value from a DMM solution than the big guys do. Read More

Between 20% to 40% of the things done in marketing don’t serve any strategic value. Find out how to overcome this problem so that everyone is clear about what they need to be doing and why.

This video tells you more about it.

The situation: a cruise line has 5000 cabins left to fill and 120 days to fill them in, before the season starts. What to do?

Marketing Resource Management vendorSproutLoud tackles this case study and shows how their MRM system works in practice. The cruise liner sets up a large discount campaign and needs to get the word out to holidaymakers around the world. Via the central marketing calendar, travel agent partners are informed about the offer. The cruise line makes marketing material available to the travel agencies, who in their turn can send it to their clients in the medium of their choice, reaching a combined audience of 200.000 people.

This case study shows in a nutshell how an MRM system can support such a complicated operation, involving multiple marketing materials in multiple languages across the globe. The rest is clear sailing.

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For many marketing organizations, storing and sharing information is a returning issue. Versions of documents, brand guidelines, artwork there is a lot of data to manage and without a specially designed database of some sort, keeping track of the latest developments within the organization can become quite a challenge.

Software vendorIntelligenceBank offers such a system. An all-round Marketing Resource Management solution, it is an online platform where crucial business information can be stored and managed. It can be customized to fit different roles and responsibilities, so that everyone has access to the information thats relevant to them. The program allows you to manage the planning of campaigns, and an analytics tool gives an overview of various metrics. The video below includes a short tour of the system .

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A one-billion dollar brand can achieve 35 to 70 million dollars in annual savings by addressing its marketing efficiency and effectiveness. It doesnt matter if you operate in one or many markets the challenges for your brand are the same.

Software vendor BrandMaster provides brand efficiency and consistency solutions. These range from helping to cut operational marketing costs, to achieving greater accountability for marketing, to gaining more control over your brand through better planning, execution and reporting, the video intones.

In their own words, BrandMaster provides an online platform to plan, synchronize and deploy all your marketing activities. Its a modular solution, so you can choose to use one or more modules in six categories: information, calendar, material, distribution, reports, and user admin. Its a pretty all-round Marketing Resource Management solution for tasks ranging from planning, to reporting, to asset management, to ordering. .

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