Appearance DOES Matter: Color and Purchase Behavior

Why do we choose the products we choose? Quality, price, habit? Wrong. Because of the pretty colors, and how those colors make us feel. We instinctively associate color with a mood, feeling or message: red is alarm, but also passion, blue is cool and calm and trustworthy. Green really is the color of money, it turns out, but also the environment, of course. The infographic below shows some fun facts about color and consumer behavior.

Click the image to see the full version.
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