All organizations success depends on others to take some kind of action. The story is getting a bit repetitive: presence in social media is no longer really an option, its become a must. The popularity and potential reach of social media networks is huge but where to begin? And how to reach exactly the right audience? Brands need to be active on several networks at the same time, which requires time, planning and distinct guidelines to maintain a consistent brand image.
In this video, Widen introduces their DAM solution which comes with a pretty nifty solution to keep an overview of what content you post where. The Widen Media Collective allows you to manage different social media platforms from one central location. Its a very specific tool, but for marketers who are very active in social media, it may be helpful. Take a look at the video below for some more information: .
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