CMO Council Launches Multi-Channel Magazine

Why lauch a print magazine when there are so many other publication formats available? CMO Council are moving with the times. The peer-powered marketing organization have announced a multi-channel, multi-format magazine to be published both in print and digitally. The peer-driven content will appear four times a year both as a print journal and in various digital formats for web, mobile, tablets and email.

CMO Council has partnered up with Quark and Ricoh to develop the print and digital publication, as well as create more localized versions that will increase audience relevance and interaction. PeerSphere will be a 40-page print journal with a companion digital magazine aimed at computer, tablet, eReader, and smartphone users.

The magazine will feature CMO interviews, contributed articles, regional views and perspectives, case studies, award submissions, and best practice insights, as well as facts and stats. It will feature insights, best practices, and commentary from CMO Council members, experts, and academics, aimed at an audience of senior client-side marketing executives.

Sandra Zoratti, Vice President of Marketing for Ricoh Production Print Solutions said:

PeerSphere is an example of data-driven, multichannel communications in action, and we are thrilled to provide our Precision Marketing solutions and expertise to help make this a global success.

Gavin Drake, Vice President of Marketing for Quark, said:

Digital devices are transforming how information is consumed. Print alone is no longer sufficient and publishing to print and digital devices is challenging.

The first edition of PeerSphere will appear December 1st, 2011. You can get a preview at CMO Council.

Tags: , , , , , ,

Comments are closed.