Cicero. Imagine him contemplating about pain, pleasure, the emotional, the physical. Taking time and effort to write down his thoughts and creating a work that would last for centuries, he probably would never have imagined some of his words to become the printing industry standard.
All was fine for the first 15 centuries but then an unknown printer took a selection of de Finibus Bonorum et Malorum”, he randomized it and created a dummy text that would last for another 500 years. Not something to be proud of as a philosopher. Things got even worse in the 21st century when people got tired of the standard Lorem Ipsum and started creating Tuna Ipsum.
Lucky for us, nowadays a wide selection of marketing software is available to help us manage content, making sure it is created and controlled by the right people, delivered to the right audience, at the right time, using the right communication channels.
At Marketing Governance we are always looking for new software to add to our vendorlist. If you are a software vendor and think you should be on the list, send us an e-mail.