Job requirements: Analytical, creative, number driven and tech savvy. At least 15 years of experience (senior management level) in product management, sales management, distribution channel management, marketing communications, advertising, promotions, pricing, market research, customer service, corporate communication, campaign management, supplier management, loyalty programs, database marketingand the list continues.
And this is only for the CMO back in the old days. Curious about what your job will look like in the near future? Have a look at this infographic by John Koetsier on venturebeat.com.