Corporate marketers find themselves in increasing challenging environments characterized by too many demands and too few resources. An annual survey by Saepio showed that a more efficient internal workflow is regarded as a top benefit by marketing managers, just ranking below brand control, speed to market and campaign management.
In their recent whitepaper, Saepio shows that increasing the efficiency of marketing operations via marketing asset management can be a powerful way to save time, to save money and to get more out of resources, thus breathing life back into marketers.
Find the full blog and Saepios whitepapers here.
