B2B buyers are doing more research than ever before. Which means that the initiative no longer lies with the B2B marketer, but with their customers. How to adapt to this new situation? A helpful little video about effective B2B marketing.
With buyers looking for engaging and persuasive content, make your content engaging and persuasive. The old adage applies: content should be king. Whitepapers are a good way of getting your message across 80% of B2B buyers say they get their information from these. But keep it short, because were all on a schedule. And videos, too, are effective they reach 75% of your audience. Mobile and social of course also play a part. But dont oversell your message be informative as well.
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