For the first time in 25 years, Microsoft has changed its logo. Until now, the software giants name was printed in black slanted letters. The new logo has a minimalist type and a simplified Windows symbol in front of it. After three logo changes in the first ten years of the brands existence, Microsoft held on to its previous logo from 1987 to 2012.
With the new logo, Microsoft introduces a series of changes and product launches to come. The company has announced new versions of nearly all their products in the coming year.
Marketing manager Jeff Hansen, while enthusiastic about the logo, foresees some issues with a consistent brand image fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time. But to Windows users, faulty updates cant be that unfamiliar.
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