As a marketer, it is one of our tasks to safeguard brand identity. Do we use our logos in the same way, do we use the right logo, things we find important. Our brand must remain recognizable, right?
But dont we stress too much about it? A good logo is still recognizable, even if it changes over time. Batman can teach us a lot about this, look once more to this poster. Funny how its logo changes allmost every year and we still recognize it, isnt it?
