Revenue Performance Management According to Eloqua

‘Sales and marketing are many companies’ greatest costs. Yet few have any real idea how spending impacts business growth.’

It’s a familiar sound. While most companies are aware that their marketing department does something useful, or at least does something that costs a lot of money, they find it difficult to prove exactly how Marketing contributes to the bottom line. Software vendor Eloqua recognizes the problem and tries to change this situation by educating CEOs and CFOs still doubting the accountability of Marketing.

Revenue Performance Management is the way to gain more insight into the revenue generated by Marketing and Sales, says Eloqua. By assessing Marketing performance on five parameters (Reach, Value, Conversion Rate, Velocity, and Return), Marketing can change from an art into a science.


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