Digital Branding – Brand Leaders Summit 2012

On June 5 and 6 2012, the Digital Branding – Brand Leaders Summit will be held in Moscow. This major digital marketing event will bring together the world’s leading experts and practitioners to explore the most successful brand strategies in the New Media environment. Among the speakers will be Romek Jansen, founder of marketing efficiency company MRMLOGIQ and editor-in-chief of MarketingGovernance.com.

Over the past few years digital communications have evolved from being merely an experimental advertising channel to penetrating the core of the brand platform and becoming effective tool in increasing awareness and enhancing brand loyalty. The world leading brands have entered the social networks and have accumulated a significant experience in the realm of digital communication. What have they achieved? How have they convert likes, fans and friends into brand loyalty and sales growth? 

Presenting the most effective brand building cases, the forum will investigate the effectiveness of the digital marketing efforts in terms of traditional marketing. Two days of interactive and engaging forum activity will include keynote speeches, case studies, panel discussions, exhibitions, workshops and networking sessions. The exclusive format of the presentations will provide participants with strategic goals of client and campaign realization from agency.

Summit highlights:

  •  Digital Branding is Branding
  •  SM Integration into Organization
  •  Social Media Marketing ROI
  •  Social Shopping
  •  Mobile marketing
  •  CRM in New Media
  •  Shareability risks and opportunities
  •  Gamevertising

Delegates of the Summit represent the leading FMCG companies, banks and insurance companies, retailers, media houses, advertising, pr and digital agencies such as Panasonic, Sony Ericsson, Nokia, LG, Unilever, Danone, IKEA, Adidas, Kraft Foods, and Volvo.

The summit will be attended by over 300 marketing, advertising, customer service and brand professionals, from CMOs to product managers, and from CEOs to marketing managers.

Register here for this two-day event.
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