Whitepaper: The Road to Brand Effectiveness

If you thought that Marketing Resource Management is only valuable to big commercial brands, think again. In a recently published whitepaper sponsored by Saepio, research company Frost & Sullivan explore the value of Marketing Resource Management (which they call Marketing Asset Management – one of MRM’s many aliases) for the health care industry. The whitepaper takes a look at the value of a centralized approach to creating customized marketing collateral for different audiences.

The study includes a case study of Hospital Corporation of America (HCA), a leading healthcare management vendor, which, according to the report, ‘streamlined its marketing content workflows and achieved astonishing return on investment through deploying marketing asset management and collateral customization solutions.’

The most impressive result of the deployment, however, is HCA’s cost savings. Since its deployment of Saepio in 2007, approximately $17 million in design and print costs have been eliminated. This staggering cost reduction has been the direct result of a smaller, more efficient staff, as well as a reduction of ad agency or freelance design hours.

While the focus of the report lies mainly with Digital Asset Management, it is a nice bite-sized report on how a well-designed software system can benefit everyday marketing practise.

The report is available for free downloading at Saepio (registration required).

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