Tag Archives: IBM Unica

SDL buys Alterian; IBM to Acquire DemandTec?

Information management providers IBM and SDL both announced planned mergers recently. After its recent acquisition of Unica, IBM is intending to acquire DemandTec, Inc., and SDL will take over Alterian.

DemandTec is one of the leading companies in cloud-based pricing, promotion, and merchandising analytics. The deal with IBM, which is subject to DemandTec shareholder approval and all of the usual closing conditions, will allow IBM’s Smarter Commerce customers to better define and deliver prices and product mix based on consumer buying trends.

IBM seeks to extends its Smarter Commerce solutions with the proposed acquisition of DemandTec, enabling companies to use cloud computing services to gain insight in customer merchandising and pricing preferences to better market, sell and deliver products. Read More…