Hubspot Blog collected some facts and figures about this growing area of Marketing Operations. Have a look at the stats below and youll get an idea of whats going on in the industry at the moment: the successes, but also the challenges.
- The adoption of marketing automation technology is expected to increase by 50% by 2015. (Sirius Decisions)
- Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research)
- By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research)
- 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential.
- 89% of marketers said email was their primary channel for lead generation. (Forrester Research)
- With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Return Path)
- Only 33% of companies who use both CRM and marketing automation said the two integrated well. (The Experts Bench)
- 64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
- Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
- Gartner estimates a 15% savings on creative production with marketing automation.
- Gartner estimates a 5% reduction in marketing waste through automating fulfillment.
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