15 Amazing Marketing Automation Stats

Still wondering about the pros and cons of Marketing Automation? In need of hard data? The Hubspot Blog collected some facts and figures about this growing area of Marketing Operations. Have a look at the stats below and you’ll get an idea of what’s going on in the industry at the moment: the successes, but also the challenges.

  1. The adoption of marketing automation technology is expected to increase by 50% by 2015. (Sirius Decisions)
  2. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research)
  3. By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research)
  4. 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential.
  5. 89% of marketers said email was their primary channel for lead generation. (Forrester Research)
  6. With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. (Return Path)
  7. Only 33% of companies who use both CRM and marketing automation said the two integrated well. (The Experts Bench)
  8. 64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)
  9. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
  10. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
  11. Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
  12. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  13. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
  14. Gartner estimates a 15% savings on creative production with marketing automation.
  15. Gartner estimates a 5% reduction in marketing waste through automating fulfillment.


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