MRM in 60 Seconds: Ten Functional Areas, Part One

Part five of the MRMLOGIQ series MRM in 60 Seconds takes a look at the key Marketing Operations processes. Based on the SMRC Model (you’ll remember this from Marketing 101), the Ten Functional Areas Model covers the main aspects of creating and executing marketing campaigns: from content creation to budgeting and business analytics. This week we’ll show you the backbone of the model. Next week, we’ll discuss each Functional Area individually to complete the picture.

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