Warc Conference: Measuring Advertising Performance 2012

It’s still a little while off, but probably worth clearing some space in your schedule for: Warc’s Measuring Advertising Performance conference, which will be held March 27th and 28th 2012 in London.

Featuring talks by speakers from Coca-Cola, Specsavers and Kantar, the MAP conference tackles communications measurement and evaluation from the perspective of three inter-related fields: clients, agencies, and media owners:

  • Clients have traditionally taken the lead in owning data and commissioning research to help shape their performance and planning.
  • Increasingly, agencies are using less industry-standard data and are taking a stand based on trading media across many media channels, new and old. Consider the data thrown off from that trading, blended with the core agency skills of understanding and predicting consumer behavior… and it’s clear that the major media agency networks are becoming increasingly powerful.
  • Media owners, too, are building data positions based on new platforms for their content, proprietary research and deep, two-way relationships with their audiences.

A selection from the topics on the agenda:

  • How to link business and commercial objectives, comms planning and implementation. – John Billett, Chief Executive, johnbillett.com
  • How have online and digital mediums changed the way that people are engaging with brands? – Mark Hallums, Global Director of Product Marketing, Toluna
  • How new (and old) thinking can enable us to better understand how the brain processes communication and make marketing budgets work harder. – Robin Wight, President, Engine
  • Case study: how Dr Oetker discovered an unexpected product hero in… red cake colouring. – Peter Dann, Founder, The Nursery Research and Planning
  • How actual face to face brand conversations can be measured, quantified and classified. – Mark Greenstreet, Managing Director, Carat Insight and Steve Thomson, Managing Director – UK, Keller Fay Group
For more information and registration, visit Warc.com.

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