Marketing operations according to a genius

We all know Mickey Mouse and Donald Duck. Aren’t they the most famous cartoon figures in history? They came out of the mind of Walt Disney.

Disney, a simple guy with a great talent. After joining the military during World War 2 he found a job as an artist. After starting his own studio, together with his brother Roy, he found out he wasn’t an animator. Soon he discovered he was the man with ideas. He knew what he wanted, what was possible and how much time things took. So he hired the right people to do things for him. Disney and his team created Mickey Mouse and the rest is history. Disney does roughly 36 billion US-dollars a year now.

Isn’t the guy a genius? And how simple a good (marketing)plan can be, shows this drawing of Disney, showing his idea on the Disney Company. An early thought on marketing operations?


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