In todays digital world, marketing has shifted dramatically. The media system has changed and there is no singular way to broadcast or assume you can communicate with customers at will. Now, marketers have to find unique ways to create meaning for customers using a plethora of tactics, strategies and tools. The end result is a marketing world in disarray.
Over the course of a few months, Vocus interviewed more than two dozen experts and influencers on the State of Marketing. They have produced nine short videos.
The opening salvo in our video series features Author Dorie Clark, NYU Media Guru Jay Rosen, Author Jason Falls, IEEE President Karen Bartleson and Author Seth Godin discussing marketing in the digital era.
