The Global Marketing Resource Management market is predicted to grow at a rate of 13.9 percent over the period 2012-2016, according to the analysts of TechNavio.
The main driver for this forecasted growth is the need to improve market responsiveness and the emerging cloud computing market. However, to be able to reach this growth potential, there is a challenge to keep implementation costs under control.
TechNavios report, the Global Marketing Resource Management Market 2012-2016, has been prepared based on an in-depth market analysis with input from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Marketing Resource Management market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The MRM vendors mentioned in the report are IBM Corp., SAP AG, SAS Institute Inc., Teradata Corp., Orbis Global (Infor), BrandMaker GmbH, MarketingPilot Software LLC, Vyre Ltd., Kodak Co., Saepio Technologies Inc., Code Worldwide, PTI Marketing Technologies Inc., BrandWizard Technologies Inc., Elateral Ltd., Direxxis Inc., Capital ID, and Adnovate Holding B.V.
Key questions answered in this report:
- What will the market size be in 2016 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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