The World’s Most Typical Person

Marketing campaigns often use a target audience, or even a model person to use as a starting point for determining the future buyers’ likes, dislikes, lifestyle, budget and so on. We came across this video that does exactly the opposite. What is the widest possible audience that you can reach? What, in fact, is the world’s most typical person?

Of course you’re dying to find out. Good news, you can meet him (yes, the world’s most typical person is male) in this video. And chances are that he may belong to a future target audience on one of your campaigns…

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