Marketing campaigns often use a target audience, or even a model person to use as a starting point for determining the future buyers likes, dislikes, lifestyle, budget and so on. We came across this video that does exactly the opposite. What is the widest possible audience that you can reach? What, in fact, is the worlds most typical person?
Of course youre dying to find out. Good news, you can meet him (yes, the worlds most typical person is male) in this video. And chances are that he may belong to a future target audience on one of your campaigns
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