Marketing Software According to Alterian

‘Marketing as we know it is dead. But there is a better way. Alterian gives you the tools to understand, create and deliver in the new world of customer engagement.’

Software giant Alterian introduces its four different marketing software solutions to help today’s marketers navigate the complicated world of customer engagement. The underlying idea for each of these solutions is – of course – the customer. If you listen to what they are saying, you can adjust your marketing activities accordingly and create personalized, relevant content delivered at the right time.

The Campaign Manager is the broadest solution, designed for managing entire campaigns. Knowledge is power and by understanding the audience, you can adjust and optimize campaigns to create maximum effect across multiple channels. A more specific solution is the Dynamic Messenger, which analyzes online behavior with regard to email, allowing you to personalize and finetune email messages. The Content Manager solution promises to help you create interactive and relevant websites, that allow business users to engage customers when they visit. And finally, of course there is a social media solution: SM2, which allows you to analyze how consumers talk about your brand, and become part of the conversation.

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