Aprimo, SAS and IBM have been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management. The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner on October 27, 2011.
In addition, IBM has been named a leader in The Forrester Wave™: Web Analytics Q4 2011 (receiving the highest scores of any vendor for both current offering and strategy), and a Leader in the Gartner Magic Quadrant for Marketing Resource Management. According to IBM, they are the only ones who can claim such broad and strong market recognition for its Enterprise Marketing Management offerings. Michaela Stribling from IBM/Unica says:
We at IBM place a premium on ensuring that our solutions do what we claim they’ll do, and therefore, an investment in IBM Enterprise Marketing Management offerings is a very good bet. We think that our consistent and strong performance in third-party evaluations reflects that commitment. And while we’re proud of the recognition for our Integrated Marketing Resource Management Solutions, we’re actually focused on an even bigger prize: delivering the broadest range of enterprise marketing management solutions available anywhere.
Aprimo recently announced new additions and enhancements to its IMM solutions, including Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement capabilities. Aprimo also added a new offering to its IMM suite – Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution that analyzes all customer interactions to optimize customer offers. Lisa Arthur, CMO of Aprimo:
Recognition by Gartner as a Leader is especially important since this is precisely what we said would result from the Teradata-Aprimo integration. We believe that our uniquely integrated offering enables marketers to achieve their goals of marketing excellence, and this positioning in the IMM Magic Quadrant report outlines why we’ve been able to help our customers achieve such success.
The Magic Quadrant reports are available to subscribers on Gartner.com.
. . .
