You have a product, know the market, you know who your customers are, and you know where your message should end up. Now what? Grant Halloran, CEO of software vendor Orbis, gives his take on what Marketing Resource Management is (a big kinda conceptual thing), and what it does. Halloran explains how MRM helps manage the planning, development and execution of projects and campaigns covering every aspect of a campaign, from message to receiver. Its interesting to see this vendors take on the still developing field of Marketing Resource Management. . .
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