The Accountability of Ideas

As proponents of simplicity, accountability, structure and management, Marketing Operations professionals like to know where they stand. That starts with the basic scientific principle of defining the terms you use, so everybody is on the same page when you’re discussing complicated matters. Infographics website Information is Beautiful is taking this idea to extremes and presents its working model of a scale of ideas, measured against an x-axis of functionality, and a y-axis of conceptuality. Where does the idea for this chart score? Is it silly, funny, clever, or simply beautiful?

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