WARC Conference: Online and Digital Research

Over the last decade online research has grown exponentially. With consumers worldwide empowered by the Social Web and the increasing adoption of mobile devices, there is now more pressure than ever on researchers to stay flexible, keep up with the rapid pace of change and be fast adopters of new innovations.

On February 27th, 2012, Warc will host an event on digital data analytics. Warc’s Online Research: Now & Next one day conference, promises to show innovative strategies, used by both agency and client-side researchers, that overcome the complexity of our information-heavy digital age to deliver insights and unlock business growth.

Online Research: Now & Next pairs strategic direction with practical advice on how to get the best possible results from online research. This event is for senior market research professionals from brands and agencies who want to find out how to leverage online and digital research. On the agenda are the following points:

  • Learn how online/digital research is evolving
  • Find out how to ensure online surveys deliver the results you need to drive business growth
  • Investigate approaches to realising the full potential of social media for insight
  • Explore what’s new and next for online advertising evaluation
  • Assess the opportunities and limitations of mobile research and how this can complement online
  • Discover best practice approaches to finding insight in the sea of data and translating this into profitable business thinking

For more information and booking, visit Warc.

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