MRM in 60 Seconds: Five Marketing Resources

In the final instalment of the MRMLOGIQ series MRM in 60 Seconds, the Five Marketing Resources are introduced: Materials, Manpower, Machines, Money and Minutes. Each marketing process involves all of these resources. An MRM strategy determines how to use them in the best possible way.

With the final piece of the MRM puzzle in place, you now have a complete overview of the processes and resources involved in Marketing Resource Management. Use them to your best advantage!
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