Marketing Governance

Cicero. Imagine him contemplating about pain, pleasure, the emotional, the physical. Taking time and effort to write down his thoughts and creating a work that would last for centuries, he probably would never have imagined some of his words to become the printing industry standard.

All was fine for the first 15 centuries but then an unknown printer took a selection of de Finibus Bonorum et Malorum”, he randomized it and created a dummy text that would last for another 500 years. Not something to be proud of as a philosopher. Things got even worse in the 21st century when people got tired of the standard Lorem Ipsum and started creating Tuna Ipsum.

Lucky for us, nowadays a wide selection of marketing software is available to help us manage content, making sure it is created and controlled by the right people, delivered to the right audience, at the right time, using the right communication channels.

At Marketing Governance we are always looking for new software to add to our vendorlist. If you are a software vendor and think you should be on the list, send us an e-mail. 

For the first time in history, Marketing will have its own area on this year’s CeBIT, the world’s largest trade fair showcasing digital IT and telecommunications for home and work environments. Initiated by BrandMaker, a special “Marketing meets IT” booth will host multiple providers presenting their solutions and it will offer professionals a forum to exchange about topics such as Marketing Resource Management and Marketing Process Optimization.

The CeBIT will take place in Hannover from March 5 to March 9. The special “Marketing meets IT“ display area is in Hall 6, Booth C08/120, adjacent to the corresponding special areas for Customer Relationship Management and Business Intelligence.

It is likely that your marketing team spends a lot of your annual budget, and chances are that you won’t be certain that it gives you best value for money. Operational Marketing Excellence is all about giving you a better return for your investment in marketing.

This 90 second video by Aprimo explains what Operational Marketing Excellence is all about:

• Improved ROI
• Efficiency, Reliability and Speed
• Reduced Risk
• Improved Performance

Distributed marketers are not only presented with ever changing markets, technologies and needs but they also need to manage local marketing teams and field reps. If this is you, these are the 10 trends for 2013 you need to watch, according to Saepio:

1. Opt in Campaigns
2. Big Data in Local Bites
3. Increased Focus on Analytics
4. Local Mobile Communications
5. Local Augmentation to Loyalty Programs
6. Local use of Social Marketing Matures
7. Point of Sale Advertising Importance Grows
8. Customer-Driven Local Marketing
9. Content Marketing Moves Local
10. Word-of-Mouth Marketing Sees Support