Marketing Governance

DAM-event in New York by Henry Stewart (May 2nd and 3rd) will prove you wrong.

Theresa Regli, Principal & Managing Director, Real Story Group and Romney Whitehead, Digital Content Platform Manager, NET-A-PORTER Group will give  an overview of corporate (non-broadcaster) oriented video technology options.

After that a panel of video management experts who will discuss this challenge.

Topics include:

• Exploring innovation and new uses for MAM in the ingest, editing, review and approval, archive and distribution phases
• Getting renewed “buy-in” from loggers, editors and producers (all of whom view MAM differently)
• The importance of designating an in-house ‘MAM Czar / Media Manager’
• MAM and DAM and convening sustainable collaboration

All panel speakers have years of experience within the field and are members of advanced video MAM user and/or consultation teams.

Moderator:

Jacki Guerra, VP, Media Asset Services, A&E Television Networks

Panelists:

• Tab Butler, Director Media Management & Post Production, MLB Network
• Dave Lankford, Director of Product, Dr. Oz Digital
• Cynthia Parrish, Product Manager, Harris Broadcast
• Tracey Shaw, VP, TV and Network Operations, WWE, Inc

For a detailed conference agenda please click here

Mercedes is brand that shines luxury and German quality. Dont we all wanna drive one?  We all know their commercials, that say we have to, but

Be carefull what you wish for

The CMO now a days is quite a different one then twenty years ago. Digital and social innovation and the availability of better and more accurate data have affected everything: the way things are marketed and sols.

In this  two-minute video [x+1] CEO John Nardonne tells how he thinks the role has changed since he began his career in the 1980s marketing for Pepsi.

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by pinning them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and repin the images onto their own pinboards.

Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. Pins help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.

In this video MDG Advertising shows the facts, figures, and findings from its popular Pin It To Win It infographic and shows why marketers should keep a close eye on this new marketingchannel.

Dr. Robert Shaw is a renowned businesswriter on marketing. He also is a consultant on the field of marketing, particularly Marketing performance measurement and management and Database marketing.

In his work two key elements come forward.

1. Marketing automation: the idea that the marketing function should embrace IT to improve its efficiency and effectiveness. Shaw has tracked the uses and abuses of IT in marketing for over 20 years and defined best practice in this field.
2. Marketing performance measurement and management. Shaw identified the need for marketing to become more measurable and accountable and his researches continue to define best practice in this field.

In this ten minute interview, conducted by Mayer Becker, Shaw sheds his light on Leaner, faster and better marketing.

Are you easily stressed? No? Theres nothing that makes you sweat? Nivea decides to try some crazy advertising for their products, would you keep your cool?

Matt Jauchius, CMO of Nationwide, discusses how he brought speed and agility to his marketing organization. The first step was to focus on changing parts of the organization rather than the entire organization. He hired new talent and made process changes. For decision making to be fast, a set of capabilities needs to be centralized while still empowering edge units that interact with customers.

If you are going to deliver Operational Marketing Excellence in your business you need to get your technology implementation right.

Here are the top 10 critical moves you should make.

Over the last year we have seen some initiatives on Augmented Reality (AR) applied to marketing collateral and editorial content. But now AUDI is launching an AR campaign to promote the R8 supercar.

AR is recognition technology that allows a person to see additional content such as a video, 3D imaging or web editorial when scanning a symbols on a printed media. So you think here we go again. Another piece of technology which is difficult to incorporate in daily marketing processes, another investment needed from your superiors with no real arguments, another nifty gadget with its true potential unknown.

But AR is different. For years we have been focussed on creating multichannel campaigns, aligning collateral production workflows and creating channel agnostic content. AR now brings it all together. We can use this technology to engage our customer and we can now track the use of mass media like its direct media. We can expect marketers to struggle with the application of AR and the integration into the marketing processes. But we will offer our customers a great 21^st century experience and in that process become 21^st century marketers.

Watch the movie at Audis UK Facebookpage

Operational Marketing Excellence doesn’t come easily; it takes time and demands that you change stubborn habits, overcome emotional barriers, and mend broken processes. Software-vendor Aprimo has some top tips.