Tag Archives: Gartner

15 Amazing Marketing Automation Stats

Still wondering about the pros and cons of Marketing Automation? In need of hard data? The Hubspot Blog collected some facts and figures about this growing area of Marketing Operations. Have a look at the stats below and you’ll get an idea of what’s going on in the industry at the moment: the successes, but also the challenges.

  1. The adoption of marketing automation technology is expected to increase by 50% by 2015. (Sirius Decisions)
  2. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research)
  3. By 2020, customers will manage 85% of their relationship without talking to a human. (Gartner Research)
  4. 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. Read More…

Aprimo, SAS and IBM Leaders in IMM Magic Quadrant

Aprimo, SAS and IBM have been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management.  The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner on October 27, 2011.

In addition, IBM has been named a leader in  The Forrester Wave™: Web Analytics Q4 2011 (receiving the highest scores of any vendor for both current offering and strategy), and a Leader in the Gartner Magic Quadrant for Marketing Resource Management. According to IBM, they are the only ones who can claim such broad and strong market recognition for its Enterprise Marketing Management offerings. Michaela Stribling from IBM/Unica says:

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Gartner’s Supply Chain Best Practices

Surviving as a 21st-century supply chain requires operating as a demand-driven value network, according to Gartner, Inc. Orchestrating these value networks means supply chain executives must understand and adopt best practices in selecting, onboarding and managing supply chain outsourcing partners. Gartner has identified eight best practices in supply chain outsourcing:

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