The year 2013 is slowly coming to an end. Christmas and New Year are just around the corner. Time to look back, but we won’t do that. We look forward. What to expect in 2014 in marketing?
The people from WebDAM created this infographic with the latest predictions and newest trends.
Kudos to the makers of this commercial. UK deodorant brand Lynx (Axe to the rest of the world), usually known for its sweaty ads featuring bewildered boys who become irresistible after using the stuff, has made an inventive video to celebrate their one millionth Facebook fan.
The clip shows an inventive Rube Goldberg machine, featuring references to previous ads and campaigns. It took three weeks to build and 58 takes to get the sequence right. (For the uninitiated: Goldberg machines are those things where you drop a marble, which knocks over a set of dominoes, which knocks a billiard ball in a fishbowl, and in the end it sets off some fireworks Yes, those things.) And ok, the payoff off the machine features a boy who becomes irresistible after using the deodorant, but there has to be some brand consistency. .
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Brand owners such as Unilever, Ford and Coca-Cola are still attempting to fully prove the payback from using Facebook, but remain confident in the potential it provides to engage consumers. Recent research by Facebook covering 63 ad campaigns found a majority yielded three times the original expenditure, whereas only a single case delivered a return below one times the initial outlay.
A campaign run on behalf of Suave, the beauty range manufactured by fast-moving consumer goods group Unilever, generated $8.41 for every dollar spent, according to these figures. Keith Weed, chief marketing and communications officer at Unilever, told the Wall Street Journal this return on investment (ROI) was impressive, but warned Facebooks journey had just begun:
As a businessman and marketer, ultimately, you care about ROI. At the end of the day, you will get the early adopters of the large companies who can see [Facebook] as a big trend but you wont get sustained businesses without people understanding how ROI is concerned. Read More
Luma took a crack at bringing all the different programs, websites and apps involved in social media together. If marketers feel a little lost at times when confronted with social media strategy and campaigns, here is why. Digital marketing is confusing, even if you have a software system to manage it.
Bonus points if you can spot which social network is missing from the chart!*
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*Solution: Pinterest.
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Weve posted before about the necessity for measuring the impact of your social media efforts. But what about the input? With an increasing number of social networks to manage in order to maintain your online presence, things may get mixed up. We have found the definitive guide for posting social media status updates.
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