Digital Strategy Most Popular Among B2B Marketers
The most popular marketing tactics used by B2B companies are digital, according to the Sagefrog Marketing Group. When asked which of 16 common marketing tactics they use, 94% of B2B marketers pointed to websites, followed by email (76%), social media (68%), and SEO (58%). More traditional tactics such as direct marketing (48%), tradeshows (46%), seminars (44%), and print ads (35%) appeared further down the list, though they are more popular than search engine marketing (30%), webinars (26%), and online ads (25%).
Digital channels are among the highest sales leads providers. Online marketing and email marketing were named as the top sales leads providers after referrals. The top-3 was followed by tradeshows and events, public relations and direct mail. The popularity of digital channels may also be explained because they provide the best Return on Investment (ROI): online marketing and email marketing are top of the list, according to the report, outranking more traditional, offline marketing strategies such as tradeshows and direct mail. Read More