For over sixty years, the IKEA catalog has been a permanent feature. 198 million copies are distributed in 27 languages all around the world. While most companies are ditching their paper catalog in favor of showcasing their products online, the Swedish furniture manufacturer has decided to update their trusted publication and bring it to life.
Meet the IKEA catalog 2.0. Using a smartphone or tablet, you can view enhanced content interactively. It looks pretty slick. And it suits the IKEA philosophy of being cost-effective and innovative. The only thing un-IKEA about it is that it doesnt come in flat packages. .
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