Tag Archives: Aprimo

MRM in Action: Bouygues Telecom on Project Aladin

Marketing Resource Management is the marketing engine of marketing departments. Like car engines most MRM projects they stay hidden under the hood, far away from the public eye. When we have the opportunity to share a case study we definitely will, especially when it is presented through a great video.

MRM solutions are designed to enable marketers to do their work easier, smarter, faster. In order to streamline their marketing content creation process, Bouygues Telecom teamed up with Aprimo and implemented the multichannel publishing platform solution, named Aladin. The goal was to improve the quality and relevance of the marketing output, simplify teamwork and relieve the team members from boring and repetitive tasks. You can see the results of the collaboration in the video below, with several team members demonstrating different features of the program. .

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Upcoming Events: TFM&A and Aprimo Marketing Summit

Marketing automation professionals have a choice of two large industry events this month! First, there’s the Technology for Marketing and Advertising (TFM&A) in London on February 28 & 29. For our American colleagues, there’s the Aprimo Marketing Summit from February 28 to March 1 in Las Vegas.

Technology For Marketing & Advertising is the UK industry’s largest and longest running event, delivering content, solutions and networking to enhance your multi-channel marketing and advertising strategy. With over 250 exhibitors such as Alterian, Eloqua, IBM and Neolane, keynote speakers from Google, Yahoo! and SAP, and of course a ‘networking bar’, TFM&A is a great opportunity to meet new people, listen to great ideas and get a fresh look on the industry, marketing strategy and technology solutions. Read More…

MRM According to Aprimo/Teradata

‘If it’s relevant to you, you can track it with Aprimo.’  Aprimo/Teradata is an international software vendor offering Marketing Resource Management and Integrated Marketing Software solutions. The MRM module automates core marketing processes and optimizes the allocation of resources. Budgeting, planning and metrics are all covered in this module, promising full control over marketing operations.
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Aprimo, SAS and IBM Leaders in IMM Magic Quadrant

Aprimo, SAS and IBM have been named to the “Leaders” quadrant of the Gartner Magic Quadrant for Integrated Marketing Management.  The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner on October 27, 2011.

In addition, IBM has been named a leader in  The Forrester Wave™: Web Analytics Q4 2011 (receiving the highest scores of any vendor for both current offering and strategy), and a Leader in the Gartner Magic Quadrant for Marketing Resource Management. According to IBM, they are the only ones who can claim such broad and strong market recognition for its Enterprise Marketing Management offerings. Michaela Stribling from IBM/Unica says:

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Aprimo EMEA Marketing Summit 2011

This year the Aprimo EMEA Marketing Summit will be held on the 13th of September in London. The Aprimo user community is the heart and soul of the Summit experience, but every person who is seeking to use the Aprimo solutions, platform, and collaboration tools can register.

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