Today’s CMO is being “Redefined”

Egon Zehnder hosted its third annual Marketing Summit addressing the future of the customer-centric business and the role of marketers in directing the agenda.

The CMO is central to the course forward for today’s customer centric organizations and Egon Zehnder queried some of the world’s top CMOs to ask them their thoughts on their changing role and setting the marketing agenda in today’s complex environment.

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