Todays CMO is being Redefined

Egon Zehnder hosted its third annual Marketing Summit addressing the future of the customer-centric business and the role of marketers in directing the agenda.

The CMO is central to the course forward for todays customer centric organizations and Egon Zehnder queried some of the worlds top CMOs to ask them their thoughts on their changing role and setting the marketing agenda in todays complex environment.

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Author:Marketing Governance

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