Jim Stengel, former Global Marketing Officer for P&G and a MarketShare Advisory Board Member, offers insights on the changing role of the CMO, why tomorrows CMO wont look like todays, and where marketing analytics fit into the evolving picture.
July 4, 2013 | 0 Comments
Jim Stengel, former Global Marketing Officer for P&G and a MarketShare Advisory Board Member, offers insights on the changing role of the CMO, why tomorrows CMO wont look like todays, and where marketing analytics fit into the evolving picture.
Tags: CMO, Jim Stengel, marketing, Marketing Operations Management, MarketShare Advisory Board
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