MRM According to Brandworkz

‘You control your brand, its assets and its information with just a few clicks.’ MRM vendor Brandworkz demonstrates its features in this (rather modest) video. It covers multiple areas of the marketing production process, from production to reporting. Customizable for each organization, it includes web-to-print, an extensive DAM function with access rights, a planning and workflow tool and a reporting function.

Brandworkz promises to increase brand consistency, quicker time-to-market, and fewer man hours required to do the same tasks. The system looks fresh and easy to use, but this video also create the impression that the benefits will are attainable by simply implementing a marketing software tool. And that’s not true. While a well-oiled marketing system is certainly a requirement for a smooth marketing production process, it must be backed up by a solid organizational structure, with clearly defined tasks, roles and responsibilities.
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